Marius Meijerink

I am an Applied Researcher and Data Analyst with 9+ years of experience transforming behavioral data into actionable insights that inform business strategy and program and product decisions.

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My expertise lies in data analytics and human-centered research. I work with stakeholders to define research questions and success metrics, conduct causal analysis and experiments, and I thrive using data analysis and applied statistics to generate insights that help executive leadership improve business impact. I also have extensive experience in strategic partnership development and led business development efforts, securing $90M in federal (IDIQ) contracts.

My background includes nearly a decade of evaluating outcomes and drivers of behavior change for $10M to $140M international programs. I worked with interdisciplinary teams in Africa and Asia to measure program impact by implementing rigorous mixed-method studies, overseeing quantitative teams and enumerators, and analyzing data to find out what worked, what didn’t work, and why. To better understand customer perspectives and attitudes, I designed and fielded large-scale surveys (6,000+ households) in rural and urban settings and conducted interviews and focus group discussions. Having worked in diverse cultural contexts, I am highly attentive to the nuances of response bias, and sampling and representation challenges.

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I am excited to build on this experience to conduct customer and marketing analytics, and UX research that generate customer behavioral insights, measure impact, and inform smarter business decisions.